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02
Mar

Local SEO

Here is the overal approach that single to multi-location businesses need to take to optimize for local searches

  1. Create a optimized local landing page on your core domain. It can be a subdomain as long as it is linked through a breadcrumb trail back to your core site.
  2. Geolocal content, well researched keywords, nap information on each page (name, address, phone), conversion focused design
  3. Optimize for mobile searchers as local and mobile are intertwined more than ever.
  4. Implement best practice on-site seo but more importantly, local seo, including kml, geositempas, schema.org, facebook open graph code, etc. (if you are using wordpress, check out this great new plugin:Local SEO Plugin for WordPress
  5. Submit to G+ Local as a verified local business, Yahoo, Bing, Yelp, Foursquare and local aggregators
  6. Set benchmark of current rankings and watch over the improved visibility over a 90+ day period
  7. Continue your link building and social media strategy to really boost your local search rankings

We do all of this for our local business clients to our 100+ multi-location businesses and franchise systems. 

Geber8Development will prove to be the winning formula for optimal local seo results!

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