Construction Industry SEO

SEO Services: Increase Your Traffic and Website Exposure to Gain New Leads, Clients, and Revenues!
Whether you’re a budding business or a well-established one, search engine optimization should be an integral part of your online approach to gaining exposure. To wade through all the noise and be recognized where it counts, a solid SEO strategy is critical to the success of your website and ultimately your business. Not playing the SEO game? You can’t afford not to. In a world where Google rules, the proper use of SEO is an irrefutable investment in your web infrastructure, and can therefore make or break the way you lure and retain your target audience from your website and the search engines. Search algorithms change like the wind these days, leaving you in the dust if you’re not adequately prepared and don’t have the proper agency custom managing your SEO campaign.
Construction Industry SEO
The marketplace for construction and general contractors is very competitive. There are a large number of companies all competing for the same leads and the same new customers. Not to mention that you compete with local and national companies varying from small firms to major players with very high sales revenues. The beauty of SEO for the construction industry is that we can help you level the playing field and get your website ranked along side much larger corporations. Our approach is very local in it’s orientation. A good deal of our focus is on long-tail keyword phrase optimization, which generates less volume of clicks, but a higher click-through rate and closing ratio. We do also contend for the high volume core keywords in specific geographies, but this process takes a bit longer time than long-tail keyword optimization. Optimizing your Google Maps, Google +, and google local entities are critical undertakings. Deciding on which internet consumer directories are most effective for your particular industry is also taken into account. Local citations are a critical function of local seo for construction companies SEO. In addition, we focus on finding high level .gov and .edu backlinks alongside high PR .com backlinks to your site from our thorough link building arsenal.
ON-SITE OPTIMIZATION – Title Tag, Meta Tag, Alt Tag and Anchor Tag Optimization, XML,HTML sitemap setup and submissions, Robots.txt, Info.txt, rar.xml, site loading speed, and ensure your site is a mobile friendly (Responsive) website.
OFF-SITE OPTIMIZATION: High PR Back-Link Building, Article submissions, Press releases, Social Bookmarking, Blog Creation and Posting, that will help to get top rankings in search engines and increase traffic, sales and company profits!

A Quick Look at SEO
SEO involves optimizing your website for certain keywords and geographic areas that assist you in ranking higher on the major search engines. It’s basically a free from of advertising, also called organic or natural search results. Google places importance on primary search results, ranking web pages and local listings showing the highest relevance to users at any point in time. If it’s free, why do business owners have such a hard time implementing a good SEO strategy? The key is in the coding (programming), content, and backlinks. It can’t be forced, it’s can’t be duplicated and it must have just the right balance of keywords. Many business owners tackle the content writing on their own, believing that they’re saving money. The reality is, hiring a professional SEO agency with skilled copy writers is a must for any business large or small.
Importance of SEO
One need only look at the stats to see how important a strong SEO plan of attack really is. Quality content marketing can result in a 2,000 percent increase in traffic and a 40 percent boost in revenue when done right, says Search Engine Journal. And with 70 percent of searchers clicking on organic links (translation: the free SEO portion of your advertising campaign) over the paid ones, you can’t afford not to have a killer SEO campaign. Add to that the fact that 75 percent of people don’t even get past the first page of search results, and you’re looking at a pretty slim chance of even getting recognized in the first place. If you ever had a doubt as to how influential Google and his search engine giant friends really are, consider that 100 billion searches happen on Google every month, or 33 million every day.
Organic SEO vs. Pay Per Click
SEO allows you to achieve a lot in terms of accuracy and consistency when it comes to everything from your online local directory listings to customization for local-specific regions. This is an organic approach that requires skill and experience to implement a solid SEO plan. You will have to hire an exceptional SEO Agency. PPC marketing, or pay per click marketing, is more akin to traditional advertising wherein you pay a certain amount of money when a user clicks on your link to appear in “sponsored” search results. Just like an SEO plan, these ad campaigns are time-consuming and a hassle to manage if you don’t have the time to devote to them. Your ad spend typically continues to climb,whereas in Organic SEO you pay one fixed cost and as volume of clicks and leads increase as rankings continually improve your cost per click can drop significantly lower than what you would spend for PPC advertising. Another way to look at it is that Organic SEO is like buying a home and owning it, whereas PPC is like renting an apartment where the fees continually creep up over time and you never actually own any of the Search engine result page “Rankings”. Typical R.O.I. For SEO is higher than PPC over longer time periods. Lastly, you will have an agency to work with directly that can help you shape, tweak, and improve your internet marketing strategy to customized specifics for your construction industry SEO.